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Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.

Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike.

As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice.

Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era.

Features new to this edition include:

  • Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR.

    An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business.
  • An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association.
  • The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

  • Sales Rank: #914956 in Books
  • Published on: 2015-12-16
  • Released on: 2016-01-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.11" w x 7.50" l, .0 pounds
  • Binding: Paperback
  • 492 pages

About the Author

Amy Macy is Professor in the Department of Recording Industry at Middle Tennessee State University. She is the recipient of the Distinguished Educator in Distance Learning and the Outstanding Achievement in Instructional Technology. She has worked for labels including MTM, MCA, Sparrow Records, and the RCA Label Group where she marketed Martina McBride, Kenny Chesney, and Alabama. Amy was responsible for national retail sales at Walmart, Kmart, Target, and Best Buy, while coordinating marketing strategies nationally with RCA’s distributor Bertelsmann Music Group. She has been an artist in residence at the Country Music Hall of Fame.

Clyde Philip Rolston is Professor of Music Business in the Mike Curb College of Entertainment and Music Business at Belmont University. Prior to joining the faculty at Belmont University he was a Vice President of Marketing at Centaur Records, Inc. While with Centaur Records, Dr. Rolston engineered and produced many projects, including recordings by the Philadelphia Trio and the London Symphony Orchestra. He is an active member of the Music and Entertainment Industry Educators Association. Dr. Rolston received a Ph.D. in Marketing from Temple University and has taught marketing to music business students for twenty years.

Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, also published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career work has included radio, TV, political management, and the music business.

The late Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group.

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This full-color hands-on guide book has been enhanced to make learning even easier by offering more detailed lab setup instructions, expanded chapter summaries, and new practice exams that will reinforce the skills learned. It will empower students to successfully pass the MCSE/MCSA certification exam while preparing them to face the real-world challenges of a Microsoft networking professional. The book includes a CD-ROM featuring CoursePrep ExamGuide content as well as CoursePrep test preparation software from MeasureUp, a company approved by Microsoft to develop MCP Exam test prep software offering demos and practice exams.

  • Sales Rank: #3906694 in Books
  • Brand: Brand: Cengage Learning
  • Published on: 2007-12-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.45" h x 7.34" w x 9.13" l, 2.66 pounds
  • Binding: Paperback
  • 712 pages
Features
  • Used Book in Good Condition

Review
1. Overview of Planning a Windows Server 2003 Network 2. TCP/IP Architecture 3. Planning Network Data Flow 4. Planning and Configuring Routing and Switching 5. Planning, Configuring, and Troubleshooting DHCP 6. Planning, Configuring, and Troubleshooting WINS 7. Planning a DNS Strategy 8. Managing and Troubleshooting DNS 9. Planning and Managing Certificate Services 10. Planning and Managing IP Security 11. Planning Network Access 12. Planning and Implementing Server Availability and Scalability 13. Planning Server and Network Security 14. Problem Recovery Appendices A: Exam Objectives Tracking for MCSE Certification Exam #70-293 B: Detailed Lab Setup Guide C: Expanded Chapter Summaries New Tear-Out Practice Exam

About the Author
Byron Wright is a Partner in Conexion Networks, a computer consulting firm that implements and maintains networks, e-mail systems, and security for a wide variety of organizations. In addition to possessing a Bachelor of Commerce degree (B. Comm), Wright is a Microsoft Certified Trainer (MCT), a Certified Novell Instructor (CNI), Microsoft Certified Systems Engineer (MCSE), a Certified Novell Engineer (CNE), and Certified Linux Professional (CLP). Wright also is a sessional instructor with the University of Manitoba teaching Information Systems for the Asper School of Business. As well, Byron has authored and co-authored a number of books for Cengage - Course Technology, including MCSE Guide to Microsoft Windows Vista, MCSE Guide to Microsoft Exchange Server 2003 Administration, and MCSE Guide to Planning a Microsoft Windows Server 2003 Network.

Dr. Brian T. McCann has taught courses in managerial economics, strategic management, and entrepreneurship at the undergraduate, MBA and executive education levels. He holds an MBA from Vanderbilt University where he earned the Founder's Medal as the top graduate of the class. Dr. McCann received his doctoral training in strategic management at Purdue University's Krannert School of Management where he was awarded the Ross Fellowship, the Krannert Certificate for Distinguished Teaching, and the Purdue Research Foundation Research Grant. His more than 10 years of industry experience include operating a residential land development company, serving as the CFO for an Internet start-up, and implementing new strategic initiatives for a non-profit economic development group. In addition to co-authoring this MBA-level textbook in managerial economics, Dr. McCann's work has appeared or is forthcoming in journals, such as STRATEGIC MANAGEMENT JOURNAL, JOURNAL OF MANAGEMENT, and JOURNAL OF MANAGEMENT STUDIES. His current research interests span strategic management and entrepreneurship and include the performance implications of firm agglomeration, the effects of ownership structure on competitive behaviors, and the role of threshold-based decision making in the entrepreneurial process.

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0 of 0 people found the following review helpful.
Saved a lot of cash
By Treeza
Normally while going to college, students buy new textbooks and try to keep them in good condition to sell them back to their bookstore. You save MORE money buying them used from sellers on Amazon. Take this textbook for example, right now it sells for over $90 new. I purchased it for $10. The condition was listed as "used, acceptable." For my standards it was in great condition, having a slight coffee stain and maybe a bent page. I do worse to brand new textbooks. After the class is completed, most don't keep their textbooks for reference.

I saved over $80 buying it used.
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Invitation to Peace Studies is the first textbook in the field to emphasize 21st-century research and controversies and to encourage the more frequent use of a gender perspective in analyzing peace, war, and violence. Recent empirical research forms the core of most chapters, but substantial attention is also given to faith-based ideas, movements, and peace pioneers. The book examines compelling contemporary topics like cyber warfare, drones, robots, digital activism, hactivism, the physiology of peace, rising rates of suicide, and peace through health. It is also unique in its use of a single coherent perspective--that of a global peace network--to make sense of the historically unprecedented and interconnected web of diverse ideas, individuals, groups, organizations, and movements currently promoting peace across the world.

  • Sales Rank: #829645 in Books
  • Published on: 2015-06-02
  • Released on: 2015-06-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.50" h x .40" w x 9.20" l, .0 pounds
  • Binding: Paperback
  • 304 pages

Review

"Invitation to Peace Studies is a fantastic textbook from start to finish. It fills a gap in the existing group of textbooks on the topic and is truly needed."--Walton Brown Foster, Central Connecticut State University


"I like the author's approach, particularly the premise that an invitation to peace is something that can and is made by many. 'Peace is something for all of us and not just for the saintly' is a wonderful message for students (and the broader public) to hear."--Greg Carroll, Salem State University


About the Author

Houston Wood teaches peace studies at Hawai'i Pacific University. He is the author of Native Features: Indigenous Films from Around the World (2008) and Displacing Natives: The Rhetorical Production of Hawai'i (1999) and the coauthor, with Hugh Mehan, of The Reality of Ethnomethodology (1983).

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The Philosophy of Friedrich Nietzsche is a guide to the man and his work.

  • Sales Rank: #3715205 in Books
  • Published on: 2015-07-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .36" w x 6.00" l, .48 pounds
  • Binding: Paperback
  • 158 pages

About the Author
H. L. Mencken was a journalist in the first half of the 20th century, reporting on social and political matters such as the Scopes Trial. He was the editor of The Smart Set and The American Mercury and the author of over two dozen books, including The American Language, Happy Days, Newspaper Days, and Heather Days. He was also the translator of Nietzsche's The Anti-Christ.

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59 of 67 people found the following review helpful.
Flawed but useful
By Kinnison
The first thing that needs to be said about this book is that, as an exposition of Nietzsche's philosophy, it's profoundly flawed. Of course it doesn't claim to be exhaustively comprehensive, and today most of its readers will be drawn as much to the author and his interpretation as to the subject itself. But here the interpretation effectively buries the subject. In his own lifetime Nietzsche observed that in most cases "whoever thought he had understood something of me had made up something out of me after his own image (Ecce Homo III I)," and such is the case of Mencken.

Symptomatic of this is Mencken's tendency to blithely dismiss (as "sheer lunacy", p.85, or "absurd", p.154) whatever in Nietzsche he fails to properly understand or finds to be at odds with his own reading. But the main problem is not so much in this, nor in his omissions, nor in his over-simplifications, nor even in his errors as such; as the introduction quite rightly notes, Mencken is "dead wrong" in equating Nietzsche's will to power with Schopenhauer's will to existence. The real problem is that, in so thoroughly misunderstanding this & other such key aspects of Nietzsche's philosophy, Mencken inevitably, and substantially, misunderstands that philosophy as a whole.

In this particular case, whereas a -higher- and -fuller- existence is seen by Nietzsche as the aim of the will to power, and hence the greatest good, Mencken's misinterpretation takes existence in itself to be the goal (eg, pp.81-83) and thereby interprets the overman as the man most fit to survive the Darwinian struggle for existence (pp.67, 79, etc.). In fact, Nietzsche repeatedly insisted that it is the mediocre who are most successful as far as mere survival goes ("the last man lives longest" Zarathustra Prologue 5; "species do -not- grow in perfection; the weak prevail over the strong again & again" Twilight of Idols IX 14), and by contrast frequently laments the fragility of the higher man ("the ruination of the higher man, of souls of a stranger type, is the rule" Beyond Good and Evil 269, see also 276 & 62, inter alia).

Another example, the more lamentable for the sheer intellectual laziness it represents on Mencken's part, is his chapter on "Truth". Now, Nietzsche's critiques of objectivity and of the limits of conscious reason, as notably in BGE & TOI, are among the most brilliant and influential things he ever wrote. Yet Mencken wastes half the chapter in a pedantic general discussion of truth, then finally turns to Nietzsche by announcing his views are too complicated to be summarized in the available space, proceeds to misrepresent them, and concludes with the patently false assertion that Nietzsche was a moral ("atheistic") determinist.

More unfortunate still, and far less forgiveable coming after the century of further Nietzsche scholarship which has been undertaken since Mencken first wrote, is that this book's introduction, which is supposed to be there to catch Mencken's errors, cheers him on in this one, as well as as in others. Let it be noted too, in passing, how absurd it it when the author of this introduction complains about the lack of clarity in Nietzsche's style--nevermind the countless passages (the Gay Science 381 is especially instructive, but see also Zarathustra, BGE, EH...) in which Nietzsche addresses the issue of style, connecting it with his conception of the order of rank. In other words, his style is a reflection of his philosophy and can't be criticized in isolation from it, any more than one can speak of Plato's use of dialectic as a mere question of style.

As a final point, this particular edition of Mencken's work is further unsatisfactory in its sloppy editing and in its lack of corrections for those facts Mencken gives about Nietzsche's life which are objectively wrong (generally he was as accurate as possible for his time, but since them far more material has come to light--about Nietzsche's relationship with Lou Salomé, for example, not to mention that awful sister of his, who in Mencken's time was still posing as the--largely unquestioned--voice of authority in all things concerning her brother).

To be fair one might find this book worthwhile for a number of reasons; as an example of how Nietzsche was often understood when his influence was first making itself felt; as one of the earliest works of an exceptional man in his own right; and there are even parts which do serve their intended purpose quite well (I think Nietzsche would have entirely approved of the chapter on Education). Finally I myself found Mencken useful here as a sort of intellectual sparring partner; having read a good deal of Nietzsche, I wanted to sort out my own thoughts by putting them up against those of another intelligent but non-specialist reader. So the book does have its uses, just not the one it claims to.

17 of 19 people found the following review helpful.
Good as an example of early Mencken
By Amazon Customer
As an example of H.L. Mencken's nascency as a serious writer and critic, this biography of the philosopher Nietzsche is invaluable to anyone interested in the writings of either man. The introduction by the editor is insightfully critical but does fail to emphasize the context in which Mencken himself held certain views controversial by today's accepted standards. Mencken's interpretations of Nietzsche's ideas tend toward social Darwinism. Especially where he is writing about the early life of Nietzsche, Mencken's outline is better than any other book in English on the subject. But Mencken mixes and matches concepts arising from Dionysus and Apollo too loosely, sometimes to the point of miscomprehension of Nietzsche's position, and sometimes by using their Roman name equivalents. All in all, Mencken is thorough, conscientious and clear in his expose on the great German philosopher.

12 of 15 people found the following review helpful.
Nietzshe Explained
By A Customer
This is the most lucid and entertaining explanation of Nietzche's thought and life that I have ever encountered. Philosophical goobledygook is virtually absent and the essence of Nietzche's philosophy is accurately expounded in a no-nonsense style.

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Scots Kitchen: Its Lore and Recipes, by F. Marian McNeill

This is the first new edition of The Scots Kitchen for over thirty years. Beautifully laid out for a new generation of readers and with charming line illustrations by Ian Macintosh, it is introduced by the well-known cookery writer and broadcaster, Catherine Brown. She describes the impact this pioneering book has had on the whole of Scottish cuisine and traces the fascinating life story of Marian McNeill herself. Notes explain how to use the book so that its treasure trove of recipes can be explored in the modern kitchen. As well as being a practical guide to all aspects of Scottish cooking, this is above all a book to be read for pleasure, to refer to and savour again and again.

  • Sales Rank: #833281 in Books
  • Published on: 2010-11-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.00" h x 7.60" w x 9.30" l, 1.90 pounds
  • Binding: Hardcover
  • 344 pages

Review
'Every Scottish household should have a well-thumbed copy tucked in the kitchen shelf' Elizabeth Luard, The Scotsman

'Charming' Delia Smith

'A classic work on the cookery of these islands' --Elizabeth David

'A wonderful book for those who love food.... so much more than a cookery book, splendid though the recipes for food and drink are. It is a book extolling the whole love and craft of cooking, social habits and customs of this country' --Hamish Coghill, Evening News

About the Author
F. Marian McNeill (1885-1973) was a journalist and writer with a deep love and knowledge of Scots language, lore and traditions. The Scots Kitchen, her most popular book, first published in 1929, gives a delightful account of eating and drinking in Scotland throughout the ages, with definitive recipes for all the old national dishes. It is widely regarded as the most important book on Scottish cookery yet to appear.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Fascinating culinary dip into history
By Catriona White
Two of my several passions are: food, and the Scottish Gaelic language. So it's no surprise that I love this book! I learned so much about Scotland, and its food in a very engaging way in the Scots Kitchen. There's even a few Scottish Gaelic words (more than a few!) sprinkled in here and there to flavor the brew. I wonder what we are all missing in our diets now. They are, for the most part, nothing like what people were eating throughout history in Scotland, and Scotland is noted for strong, healthy, intelligent people. I highly recommend this book!

1 of 1 people found the following review helpful.
Great Book of Traditional Scottish Cooking
By BeadCatz
This is a great book. With my research into my family's Scottish background, I wanted to learn what some of the traditional food was and even make some myself. There are recipes I never intend on trying, like Blood Pudding. Others, however I want to try in my own kitchen.

A great resource for traditional Scottish cooking.

0 of 0 people found the following review helpful.
Many great recipies in this book
By Sara Bäby
Many great recipies in this book, and I like the traditional way of writing them. Looking forward to cooking more from my heritage!

See all 4 customer reviews...

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